Embracing Tech: Change Management for AI Integration in Localization

Track: Advanced Localization Management | AL5 |
Friday, June 7, 2024, 10:30am – 11:00am
Held in: Herbert room
Mette Tingey - Alpha CRC 
Vanessa Vander Tuff - Domino Printing
Host: Anne-Marie Colliander Lind

This session covers the complex task of integrating AI and cutting-edge technologies into the localization processes of established firms that were operating with more traditional setups. Discussions will include effective change management strategies to secure buy-in from linguists and internal stakeholders, highlighting the importance of automation, machine translation, and project management. The speaker will illustrate the harmonious interplay between humans and machines, supported by standards and technological progress. Practical solutions for overcoming business challenges while maintaining a human-centric approach will also be provided.


  • Candid insights into the challenges faced in altering existing processes and effective strategies for handling internal teams during AI/Tech integration;
  • Practical solutions to maintain a human-centric approach while overcoming business hurdles in AI integration;
  • Emphasize the importance of collaboration with suppliers/clients, embarking on this journey together, and providing mutual support