Empower Marketers to Maximize Multilingual Content ROI

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Empower Marketers to Maximize Multilingual Content ROI
Track: Content Management | CM2 |
Wednesday, February 27, 2019, 1:30pm – 2:15pm
Held in: Penang
Presenters:
Joy Chang - Alibaba Group 
Morgan Gallup Zhu - RWS Moravia
Host: Scott Abel
Our presenters met at a digital marketing conference when their presentations were back-to-back and ended up fitting together perfectly to promote localization to marketers. One will share how localization teams need to tailor their services and offerings to fit the needs of content marketers while the other will share the tools, tricks and localization tips that their content marketing team utilizes.
Takeaways: Attendees will learn what content marketers need from localization industry professionals.
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