Engage and Build a Sphere of Influence (SOI)

Track: Advanced Localization Management | AL6 |
Wednesday, June 9, 2021, 4:45pm – 5:30pm
Held in: Jujama 3
Melissa Biggs - Locale Solutions 
Carrie Fischer - Subway 
Hartmut von Berg - GoTo Technologies
Moderator: Antoine Rey

You have a localization vision for your company. You want to build not only a language support group but also a growth enabler function. To do this successfully, you need to have the support and understanding of a few people. How do you drive this across your organization? Who do you need to involve? In this panel discussion, we will ask the participants how they are driving localization or multimarket programs with  various stakeholders. That is, how do they build a successful localization function for their organization whether they are responsible for software, website, or eLearning platform.

Takeaways:  Attendees will gain direction and practical answers from experienced localization leaders; the panelists will share their wisdom on how they have successfully developed direct mentorship and a wider sphere of influence within their organization. They will discuss the challenges in separating product localization from marketing localization and the impact on the actual customer journey and experience.