How to Engage Global Customers in the Localization Process
Track: Core Competencies | CC4 |
Friday, June 10, 2016, 12:30am – 1:15am
Held in: Liffey Hall 1
Birgit Hoppe - STAR Group
Host: Antoine Rey
Successful localization processes are not based only on sophisticated tool support, but also on efficient interaction between the participants. However, the tool-supported process should offer standardization and also allow for individual configuration. After identifying the process steps with a potential need for interaction, we will deal with active global customer participation in this session. Beginning with the relevant information exchange at the start of a localization job process, we will then focus on quality assurance — how can the customer’s in-country reviewers, with market but without tool know-how, participate in checking the localized texts within the process?
Takeaways: The attendees will learn to identify the localization process steps with need for interaction between process participants; and they will become aware of how to integrate in-country reviewers into the quality assurance process without harassing them with localization tool knowledge and without having to copy their input manually.