How to Engage Global Customers in the Localization Process

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How to Engage Global Customers in the Localization Process
Track: Core Competencies | CC4 |
Thursday, June 9, 2016, 4:30pm – 5:15pm
Held in: Liffey Hall 1
Presenter:
Birgit Hoppe - STAR Group
Host: Antoine Rey

Successful localization processes are not based only on sophisticated tool support, but also on efficient interaction between the participants. However, the tool-supported process should offer standardization and also allow for individual configuration. After identifying the process steps with a potential need for interaction, we will deal with active global customer participation in this session. Beginning with the relevant information exchange at the start of a localization job process, we will then focus on quality assurance — how can the customer’s in-country reviewers, with market but without tool know-how, participate in checking the localized texts within the process?

Takeaways: The attendees will learn to identify the localization process steps with need for interaction between process participants; and they will become aware of how to integrate in-country reviewers into the quality assurance process without harassing them with localization tool knowledge and without having to copy their input manually.