ASEAN represents a major global hub of manufacturing and trade, and one of the fastest growing consumer markets in the world. How can those outside the region better understand its complexities, contradictions and opportunities? And, although ASEAN is an association of ten nations, each of the member countries has local business ecosystems, legal requirements and, of course, languages. What specific things do companies need to keep in mind when entering this market? Our panelists will offer insights into how they see business in their countries — the successes and failures observed — then will offer advice to those interested in entering the ASEAN market.