Face Is the New Interface

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The corona virus pandemic is weighing on us all now – personally and professionally. The LocWorld team is well and we hope you are, also.
Regarding LocWorld42 in Berlin, we are in negotiations with our conference venue, the InterContinental Berlin, and are forced to wait for further developments in Germany before we can make a definitive announcement. Meanwhile, we are investigating opportunities for a virtual and safely-distant way to get together, network and learn. We promise to let you know more as soon as we can. We ask for your patience and understanding.
Face Is the New Interface
Track: Content Management | CM2 |   Everyone |
Thursday, November 7, 2019, 1:30pm – 2:15pm
Held in: Gold
Mark Walsh - Motional.ai
Host: Scott Abel

From Ratatouille to Coco, filmmakers like Disney are finding global success by researching, involving and respecting local cultures. As bots and assistants begin to require people skills and visuals, content distribution requires a similar approach to avoid insult or failure. In this session you’ll learn essential tricks to define a culturally appropriate persona for your bot, voice or visual assistant. You’ll gain insights into writing for a localized conversation and learn how to design a voice and visual that makes consumers understand, respect and even love your brand.

Takeaways: Attendees will learn to think of the bot as a brand ambassador, that feeling is the currency of any conversation and that actions speak louder than words.