From Value Proposition to Value Creation — Turning NMT into a Value-based Enabler and Profit Driver


Track: Translation Automation/AI | TA1 |
Wednesday, June 9, 2021, 10:30am – 11:15am
Held in: Jujama 2
Presenters:
Cristina Anselmi - Electronic Arts 
Michal Antczak - PayPal 
Peng Wang - University of Ottawa
Moderator: Bruno Herrmann

The use of neural machine translation (NMT) is now part of most major globalization plans of records and localization roadmaps. But tncluding NMT in business processes and content workflows is only the first step. It needs to become an asset truly creating or adding value for stakeholders while contributing to the effective delivery of customer experiences. Many meetings and pitches on NMT remain focused on product-centric technicalities (what it does) without highlighting what the business and customers will get from it (why and how it matters).

Takeaways: This panel of experienced leaders will bring forward a value-based perspective on NMT including: how to increase the value of human tasks with NMT time and cost effectiveness; how to enhance customer experiences with value-adding NMT training, implementation and maintenance; how to scope, prioritize and align NMT value according to business objectives; and how does NMT effectiveness drive content effectiveness and international revenues simultaneously.