From Words to Value: How Language Shapes User Journeys

Track: Advanced Localization Management | AL9 |   Intermediate |
Thursday, June 5, 2025, 3:30pm – 4:15pm
Held in: Live 1
Presenters:
Nicoli Potgieter - Nimdzi Insights 
Clark Wells - Delta Air Lines

Language is more than just a delivery mechanism; it shapes the user journey. This session explores how localization teams can create measurable value across the business, from stakeholders to end users. Learn how Delta’s Global Language & Personalization team has become a global ambassador, advocating for consistency and cultural relevance. Discover how localization impacts brand perception, customer satisfaction, and conversion. The goal is to position localization not merely as a function but as a strategic bridge between internal teams and global customers throughout the content lifecycle.

Key Takeaways:
– Why brand voice and UX consistency matter across markets
– A model for scaling influence without centralized control
– How to connect localization to executive priorities