Digital marketing is not just about the web anymore. The number of channels we need to consider for our projects is constantly growing — web, mobile, Internet of Things, chatbots, voice systems — just to begin with. Businesses are starting to realize they need to adapt to this trend, and very often are asking: What does it mean from the content perspective? How can we manage content for all those platforms without headaches and painful processes? If you want to know answers to those questions and learn some best practices and tips, this session is right for you.
Takeaways: Attendees will get recommendations for content management within omnichannel projects, practical tips and best practices on how to manage content for trending platforms, specifically chatbots and voice systems.