Going Global: Why Localization Strategy Should Be a High Priority across the Enterprise

Track: Content Strategy | CS5 |
Friday, June 5, 2015, 9:00am – 10:00am
Held in: Salon 7 Wien
Diana Ballard - STAR Group
Host: Scott Abel

Join us as we take a look at high profile examples from modern US literature and how they might convince us — and our potential customers — that localization strategy has a massive impact on global revenues, just as much, in fact, as product or service design. As more focus is given to content marketing and intelligent content, we examine where localization fits in and why the new era of storytelling places more emphasis on fewer words, a global brand voice, together with more effective upfront globalization strategies. Today, our mandate is not just to translate, but to think of translators as cocreators. In this one-hour presentation, we’ll discuss why traditional models for translation must change in a global melting-pot where cultural-mixes are constantly in flux and why geographical boundaries should no longer be the only mandate of how or where to create or translate content.