Localization Strategy and the Customer Journey

Track: Content Strategy | CS2 |
Thursday, June 4, 2015, 1:30pm – 2:30pm
Held in: Salon 7 Wien
Sarah O'Keefe - Scriptorium Publishing
Host: Scott Abel

What does the customer journey mean for localization? How can we deliver on localization requirements across the entire customer experience? In this presentation we will discuss how to integrate localization efforts across all customer touch points, and how this requirement affects overall localization strategy, both for localization managers and for localization providers.