Localization Strategy and the Customer Journey

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Localization Strategy and the Customer Journey
Track: Content Strategy | CS2 |
Thursday, June 4, 2015, 1:30pm – 2:30pm
Held in: Salon 7 Wien
Sarah O'Keefe - Scriptorium Publishing
Host: Scott Abel

What does the customer journey mean for localization? How can we deliver on localization requirements across the entire customer experience? In this presentation we will discuss how to integrate localization efforts across all customer touch points, and how this requirement affects overall localization strategy, both for localization managers and for localization providers.