Global Strategy Playbook Workshop

Track: Global Toolbox | GTB4 |
Wednesday, June 5, 2024, 1:30pm – 5:00pm

Have you wondered how to convince your management that your globalization or localization function contributes strategic value to the company? Maybe you’re a localization manager on the buyer side, executing more and more productively as you adopt better tools and processes. But still, you’re seen as a mere service in your organization, rather than as a strategic partner. How can you change that perception? Well, there’s a (free) book on the subject, written by a group of successful industry managers, directors, and vice presidents who have met and overcome this challenge. We are offering a workshop with several of the authors to discuss key topics from the book “The Globalization Strategy Playbook”.