Global Strategy Playbook
Track: Global Toolbox | GTB4 | Everyone |
This session is limited to 25 attendees.
Tuesday, October 14, 2025, 1:30pm – 5:00pm
Presenters:
Melissa Biggs - Locale Solutions
Karen Combe - Localization Institute
Mimi Hills - Hillstra Associates
This session refreshments, but lunch is not included with this session.
Have you wondered how to convince your management that your globalization or localization function contributes strategic value to the company? Maybe you’re a localization manager on the buyer side, executing more and more productively as you adopt better tools and processes. But still, you’re seen as a mere service in your organization, rather than as a strategic partner? How can you change that perception? Well, there’s a (free) book on the subject, written by a group of successful industry managers, directors, and vice presidents who have met and overcome this challenge.
We are offering a workshop with several of the authors to discuss key topics from the book.
- What does it mean to adopt a strategic approach to localization?
- We’re all supposed to be data driven now. But what data? How to get it? How to analyze it and develop appropriate plans?
- Technology continues to evolve at what sometimes seems an alarming pace. You may need a structure to help you evaluate the many possibilities.
- We have multiple stakeholders at different levels of importance and influence. How should we categorize and act on those relationships?
Attendees from both the buyer and provider sides of the industry are welcome, since the lessons from the playbook are relevant to anyone managing the many facets of localization.
One of the authors will outline a case study from the book and launch a general discussion based on specific, related questions, enlivened by the experience of the group. We plan to touch on three or four of the chapters in the book in this workshop.
Cost $125 if you are registered for both days of LocWorld54, $250 if you are not
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