Globalization and Representation: Scaling Equity Practices in Language

Track: Global Strategy | GS8 |   Everyone |
Thursday, June 8, 2023, 2:30pm – 3:15pm
Held in: High Live 2
Olga Beregovaya - Women in Localization 
Veronica Di Martino - Eventbrite 
Kirill Soloviev - ContentQuo
Moderator: Francesca Di Marco

The lives that tech products can influence are vast and diverse. Products talk, implicitly and explicitly, about genders, faiths, orientations, ages, locations, languages, cultures, and so many more vectors of diversity. Inclusion is an ethical (and business) imperative now more than ever in the global products and experiences we offer. It ensures that users feel welcomed and experience a safe space and that our product stays relevant because the changes happening in society at large are reflected in our company, product, and marketing. This panel discussion will inspire and inform decision-making processes around the language our products should speak to be inclusive.

Takeaways: Attendees will learn how to educate content designers and engineers on keeping equity in mind thereby mitigating potential harms; how to improve implementation and maintenance of inclusive language by facilitating cross-functional teams’ alignment and providing practical implementation tactics; how to scale operations to multiple markets and languages; and how to leverage the local communities’ expertise on making an inclusive product.