Globalization Readiness: Minimum to Play from Strategy to Execution

Track: Global Business | GB4 |
Thursday, June 4, 2015, 5:00pm – 6:00pm
Held in: Salons 4-5 London
Luciana Vecchi - NetApp
Host: Karen Fowlie

How many times have you heard that there is a “gap” between the headquarters and the different geos? How many times have you tried something new to help reduce this “gap”? Many of us, especially from mid-to-large-sized companies, have tirelessly tried nearly everything from hiring international product managers to country partners to geo aligners. And the reality is that this “gap” is still there while many hidden opportunities are being lost. We all know that due to globalization of markets and high-sky technological advancements, many small companies are more than ever being born global. Meanwhile, the majority of the mid-to-large-sized firms are not interested or afraid of the internationalization process, fearing the unfavorable conditions of risk of lagging, decreased profits and revenues due to cost of introducing globalization. The uncertainty and common dilemma has affected many companies’ decision-making worldwide. The dilemma? Whether or not the introduction and/or expansion of globalization efforts realistically influence the company’s revenue. In this session, Luciana Vecchi will be discussing how she was able to develop a strategic model for globalization readiness from a professional paper during her MBA in international business to an scalable model called: Globalization Readiness: from Strategy to Execution.