Globalization Team in a Pickle: A Jarring Story of Losing and Regaining Ground

Track: Global Business | GB1 |   Everyone |
Wednesday, June 7, 2023, 9:00am – 9:30am
Held in: High Live 2
Michal Kasinski - Precisely
Host: Andrew Thomas

What happens with a globalization team when it is acquired by a company with no centralized localization strategy or knowledge? Square peg in a round hole? Not necessarily. With focus on increasing internal visibility, raising globalization awareness with stakeholders and executives, and building a modern and cost-effective localization tech stack adjusted to company needs, you can create a convincing case for a globalization team not only to exist within the company structure but to thrive and grow its value exponentially.

Takeaways: Attendees will learn how to make the best out of an unexpected and difficult situation; how to build globalization awareness with key stakeholders within the company; and how technology is a strong driver of change.