Globalization: The Flywheel for International Revenue Growth

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Globalization: The Flywheel for International Revenue Growth
Track: Preconference | P05 |
Wednesday, November 6, 2019, 1:30pm – 5:00pm
Held in: Atherton
Presenter:
Paul Cerda - The Word in Bits

Has your company assessed its ability to support international employees, customers and content? Do you have plans to evaluate the value of globalization per market, or to sustain new localized markets after launch? If not, please join us in this workshop to discuss assessment techniques and strategies to launch, sustain and scale new international markets. There is much more to global expansion than translating into other languages and getting native speakers to answer phones. We will provide a high-level overview of how to assess your company’s current readiness and give you techniques to plan and implement your global strategy. Bring your own data and the facilitator will help you to begin building your plan for globalization. Our expert will share his secrets about how he helped to grow his international footprint. In this workshop we will have discussions and strategies to assess your current readiness and to design, deploy, scale and adapt your product, service and business for global markets. We will also help to create an action plan for your company’s globalization efforts.

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