Globally Viral: Localizing Multimedia for the Most Influential Influencers

Track: Media Localization | ML5 |   Beginner |
Thursday, October 12, 2023, 9:30am – 10:00am
Held in: Siskiyou, Lobby Level
Presenters:
Isha Sharma - Nas Daily 
Darrin Wittwer - BLEND
Host: Ricky Kalu

Localizing for influencers presents a unique challenge, as the content creator is a brand unto themselves, fiercely particular about tone and style in script translation, and increasingly, the post-production elements that shape their multimedia for new audiences, especially voice casting, narration, and dubbing. In this session, we look at the video localization workflows and output for Nas Daily, a vlog channel with 21 million English-language Facebook followers, as the brand internationalized its video library for Russian and French markets, which now total more than 1 million YouTube subscribers.

Takeaways: Attendees will learn about the collaboration necessary to fulfill these services and the creative choices and considerations for localizing their own personal or corporate social content in a way that engages new markets and retains the core identity of the content creator.