Developing a relationship that is solid as a rock and at the same time totally rocking takes a lot of effort, especially when the customer has a lot hanging in the balance. This is the case when a corporation is already a high-profile, globalized multinational with an international image yet might be older than the translators assigned to the task of internationalizing nuances and subtleties. Moving from a consolidated image to a dynamic one in the internet era requires a localization management with special features. So, how do you do that without rocking the boat?
Going from Skipping Stones to Rock’n Rolling with One Customer