Going from Skipping Stones to Rock’n Rolling with One Customer
Track: Advanced Localization Management | AL4 |
Thursday, June 4, 2015, 5:00pm – 6:00pm
Held in: Saal Berlin
Presenters:
Mina Ivanovic - Electrolux 
Stefania Piva - Athena Parthenos
Host: Aurélie Baechelen

Developing a relationship that is solid as a rock and at the same time totally rocking takes a lot of effort, especially when the customer has a lot hanging in the balance. This is the case when a corporation is already a high-profile, globalized multinational with an international image yet might be older than the translators assigned to the task of internationalizing nuances and subtleties. Moving from a consolidated image to a dynamic one in the internet era requires a localization management with special features. So, how do you do that without rocking the boat?