Going Global from Day One
Track: Global Business | GB6 |
Friday, October 19, 2018, 1:00pm – 1:45pm
Held in: Bay Auditorium
Patrick McLoughlin - Eventbrite
Vasco Pedro - Unbabel
Martine Smets - Microsoft
Host: Richard Sikes
In a world where geography is no longer a direct limiting factor, how software as a service businesses choose to enter new regions — or neglect the opportunity — is largely defined by localization, culture and language. For the past six months, Unbabel has been interviewing businesses of all sizes about the challenges of going global from day one. We will present some of the patterns and findings which will cover topics such as: when, how and why should you enter new territories; the balance of the challenge between language, culture and other factors; and using localization to find demand.
Takeaways: Attendees will learn when, how and why they should enter new territories, and explore the role of translation and localization in a world when English is no longer the language of the future.