Going Multilingual at Lyft

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Going Multilingual at Lyft
Track: Global Business | GB2 |   Intermediate |
Wednesday, June 12, 2019, 1:30pm – 2:15pm
Held in: B
Presenter:
Brian McConnell - Lyft

One of the top ride-sharing networks in North America recently went multilingual. In this presentation we will discuss the opportunities and challenges associated with localizing a large-scale platform, the results so far and issues to be aware of.

Takeaways: Attendees will learn how to plan and manage large cross-functional projects; the importance of planning for localization early in the product life cycle; and the importance of localization in unlocking domestic markets such as Spanish in the United States.