Grow Your Business by Proving the Value of Localized Digital Content

Track: Go Global, Be Global | GO7 |   Everyone |
Friday, November 8, 2019, 1:30pm – 2:30pm
Held in: Regency 1
Camila dos Ferraz - Google 
Andy Jacobson - Amazon
Moderator: Ryan Webb

You’re now global. Your strategy includes an objective to expand into other markets, and you’re localizing digital content because you know that’s the right thing to do. But now, you need to report on the performance of that content and demonstrate that it’s worth the ongoing investment. How do you prove the value of localizing website content? How do you show senior stakeholders the value of transcreating your digital advertising messaging? How do you measure and report on these metrics to ensure you uncover actionable insights? In this session, panelists will each explain the approach they take when developing digital content key performance indicators, tracking and reporting on the effectiveness of websites, content and digital media.

Takeaways: In this session we will include specific client use cases to help illustrate what’s possible and we will also include a question and answer discussion where the audience can ask the panel for further insights.