You’re now global. Your strategy includes an objective to expand into other markets and you’re localizing digital content because you know that’s the right thing to do. But now, you need to report on the performance of that content and demonstrate that it’s worth the ongoing investment. How do you prove the value of localizing website content? How do you show senior stakeholders the value of transcreating your digital advertising messaging? How do you measure and report these metrics to ensure you uncover actionable insights? In this session we will explain the approach SearchStar took when helping clients develop their digital content key performance indicators (KPIs) — setting up their web analytics tracking and reporting on the effectiveness of websites, content and digital media. We’ll talk through specific client stories to help illustrate what’s possible and we’ll also give a demonstration of Google’s Data Studio tool for Reporting Dashboards.
Takeaways: Attendees will learn how to approach analytics tracking of multilingual content to ROI and how to develop the relevant KPIs for digital content and reporting to capture the underlying data.