Growing Africa’s Strength: The Importance of Impact Sourcing

Track: Global Business | A3 |   Everyone |
This session will have a live Q&A at the end. Once the recording is finished, please return to the Jujama agenda to access the Q&A.
Tuesday, March 8, 2022, 4:30am – 5:15am
Held in: Jujama
Norbert Mporoto - Digital Divide Data 
Judith Obonyo - Digital Divide Data
Moderator: Frédérique Froment-Kelleghan

As the world’s second-largest and second-most populous continent, Africa is potentially one of the major sources of growth for the world. Even coming out of a world pandemic, Africa continues to improve its political stability and communications network, and has one of the youngest populations in the world which will be key to growing Africa’s strength. In this session, we will discuss some of the opportunities and pitfalls for expanding into Africa, including a look at the language landscape. We will also focus on impact sourcing in the localization industry, and how providers can train and prioritize career and educational opportunities to people with limited prospects — key to stimulating growth in African countries. Welocalize and Digital Divide Data (DDD) will give insight and share results into the impact sourcing models already in action in Tanzania, Ethiopia, and Nigeria to upskill talents to the needs of the localization industry.

Takeaways: Attendees will learn about the economic opportunities and challenges in African countries for global brands; the state of the localization industry and African language landscape; and the importance of leveraging impact sourcing models to ensure African countries benefits from emerging business investments with insights into several live training programs.