Engaging customers globally is getting harder. Time-to-market is shortening. Branding wars increase the challenge. Some companies are transforming growth. However, others appear stuck in neutral or are at a crossroads. Their overloaded teams are frustrated, tired of detours and dead-ends. Yet other teams create space to work on the business. They foresee new opportunities and new ways of doing things. They reject the status quo. They step outside their comfort zone and look beyond today’s horizon. They seem to have a road map. They understand process, timing and how to instill change.
These Growth Transformers build on foundations of ambition, disruption and execution. They recognize that transformation is risky but balance the urgency of today against the importance of the future. Whilst the big names like Jeff Bezos and Elon Musk grab the headlines, the majority of Growth Transformers are normal executives in medium‐sized and large businesses. They uncover customer frustrations, future expectations and new markets.
Paul O’Dea, CEO of Select Strategies will share the secrets of companies such as Airbnb, Uber, Salesforce, Marketo and Dropbox, who are transforming growth. He will distill these secrets using a simple but profound approach, which provides new inspirational insights to business owners, heads of function and middle managers. During this keynote he will pose the questions:
- Do you have what it takes to be a Growth Transformer?
- Are there external factors or signals that could disrupt your business?
- What are the really important things you should be doing today?
This keynote will be insightful, as well as amusing. It will be thought provoking and provide actionable pragmatic takeaways. It will challenge participants to engage in the debate and decide whether they chose to be future-makers or future-takers?