Honesty is the Best Policy: Buying and Selling AI Localization Services


Track: Professional | P9 |   Everyone |
Thursday, June 5, 2025, 3:30pm – 4:15pm
Held in: Live 3
Presenters:
Verónica Celdrán - Taskrabbit 
Adelina Cristovão - Personio 
Naomi Voet - Mews
Moderator: Rodrigo Cristina

The panel will explore how to manage AI expectations in localization by addressing misconceptions, mitigating leadership FOMO, and aligning on company-wide solutions. It will emphasize the importance of fostering cross-functional collaboration and advocating for necessary training and quality safeguards. By communicating AI’s realistic capabilities and limitations, we can ensure its implementation enhances—rather than compromises—quality and trust.

Key Takeaways:

  • Strategies for setting clear expectations around AI-generated content
  • Quality benchmarks and post-editing requirements
  • Effective methods for communicating AI’s benefits and limitations in localization
  • Techniques for addressing misconceptions
  • Managing over-optimistic expectations about AI’s capabilities