How AI Changed Dell’s Localization Process From Top to Bottom

Track: Multilingual AI | AI4 |   Advanced |
Wednesday, October 15, 2025, 4:30pm – 5:15pm
Held in: Steinbeck 1
Presenters:
Paul Barth - RWS 
Wayne Bourland - Dell Technologies
Host: Donna Parrish

From its technology strategy to vendor management to content strategy, learn how this long time IT firm known for its leading edge localization process fully embraced AI to completely change its model.  Driven by an executive mandate to not only embrace AI but drive costs out of the environment, this organization flipped its model on its head to produce amazing results.

Key Takeaways:

The challenges and pitfalls to be aware of as you migrate to a more AI driven approach; the messaging to use with executive management while you surf between the “LLM can do everything” to a more hybrid model migrating toward full automation; steps to get buy in from your stakeholder teams that are worried about change.