How Globalization ROI Intersects with Customer Experience in a Fast-changing World

Track: Global Business | GB8 |   Everyone |
Thursday, November 3, 2022, 2:30pm – 3:15pm
Held in: Monterey/Carmel
Presenters:
Edith Bendermacher - NetApp 
Belinda Hilbert - United Language Group 
Katell Jentreau - Expedia Group 
Ana Trejo

In this round table discussion, panelists from an array of industries will share their experience and perspective on the past, current, and future role of globalization return on investment (ROI), with a special focus on the intersection with customer experience. Audience members from all roles and levels of experience in localization will enjoy a variety of perspectives on what factors have historically influenced globalization ROI, how the panelists consider ROI, and how the customer experience fits and feeds into it. The panel will also share predictions for both topics and how they may, or may not, evolve in the future.

Takeaways: Audience members will gain a historical perspective on globalization ROI; how the idea of customer experience has influenced the idea of globalization ROI and how it is communicated; and what changes the panelists foresee for the future of the customer experience/globalization ROI intersection.