How Localization Is Driving Growth in the Entertainment Industry (and vice versa)

Track: Global Business | GB4 |   Advanced |
Wednesday, June 7, 2023, 4:30pm – 5:15pm
Held in: High Live 2
Presenters:
Caroline Crushell - Warner Bros Discovery (HBO Max) 
Tom Hartley - Entertainment One/Hasbro 
Ralph Jung - Dell Technologies
Moderator: Gráinne Maycock

Three media and entertainment giants will sit down together to navigate the role of localization in their business. Coming from a localization-dependent industry, relying extensively on the ability to adapt linguistic use and tailor multiplatform content, they tell all on the most innovative localization approaches in entertainment, through key projects such as the Language Metadata Table (LMT), which was originally developed to address industry-specific challenges, has since gathered a bandwagon of supporters among other industries as best practice case.

Takeaways: Attendees will learn how the entertainment and media industry is driving innovation in localization solutions; what the client perspective is on the role of localization in their business success; and hear best practices for language service providers when supporting the specific and unique needs of the media and entertainment industry.