Our global users lacked clear information in regard to plans for the development of the translation management system that they used on a daily basis. It caused frustration as the delivered improvements were not properly understood nor communicated. Opening up an idea exchange forum for all XTRF users enabled us to rebuild the trust. It quickly turned into a transborder social club. The reasons behind decisions could be made clear, but also specifications and designs became a shared goal. Though it made us vulnerable, we have learned a great deal about the localization market we serve.
Takeaways: The audience will be encouraged to keep communication channels open.