How the Digital Agenda Drives M&A Strategy and Execution


Track: Global Business | GB4 |
Friday, October 19, 2018, 1:30am – 2:15am
Held in: Bay Auditorium
Presenters:
Britta Aagaard - Semantix 
Tuyen Ho - Welocalize 
Véronique Özkaya - LanguageWire
Moderator: Renato Beninatto

We hear much about merger and acquisition (M&A) deals but little about the integration afterward. What happens after the ink has dried and the celebrations are enjoyed? In this session, we will spotlight how M&A strategy impacts integration execution in today’s context of digital transformation imperatives. Panelists will share challenges, practical experience and approaches for this critical phase that has significant business impact.

Takeaways: Attendees will gain a view into M&A strategies from different vantage points (such as market aspirations vs. on-the-ground reality and acquiring company vs. target company), and what role digital transformation plays in shaping M&A strategy and integration opportunities and challenges.