How to Put Values in Action and Power a Global Success

Track: Global Business | GB6 |
Wednesday, October 20, 2021, 3:45pm – 4:30pm
Held in: Jujama
Susie Hamlin - Citrix 
Elliot Polak - Social Dividend Global

Voted 2021 Best Place to Work for Disability Inclusion, and the Best Company for Multicultural Women 2021 and the Black Professionals Network, Citrix is at the forefront of putting values in action and communicating them in a way that resonates with audiences around the world.  In this forward-looking session, we will highlight why putting values into action is no longer a nice-to-have or marketing whitewash, but one of the single most urgent factors in the future survival and success of brand owners across borders and markets.

Takeaway: Attendees will be presented with real life examples and speakers will share their secrets on how to stop playing yesterday’s “whitewash” catch up, and get ahead of the game to attract and keep the talent to succeed tomorrow.