How to Tie Globalization Strategy into Enterprise-wide Corporate Governance
Track: Go Global, Be Global | GO2 | Everyone |
Thursday, November 7, 2019, 1:30pm – 2:15pm
Held in: Regency 1
Kristin Gutierrez - United Language Group (ULG)
Anna Schlegel - NetApp
Host: Paul Cerda
All too often globalization teams are simply focused on the translation of files, websites, graphical user interfaces and service-level agreements. However, if you’re into strategy, globalization can be very powerful. In this session we will explore the complexity of going from a localization service to influencing the CEO’s business strategy. How do you work with your chief strategy officer, transformation efforts and CEO staff in a repeatable process to help your company win globally? When you’ve centralized your globalization efforts you see all of it: you play with the country managers, all corporate departments, product management, you are in front of the whole company. What you do with this information is up to you! This is when you go from good to great. This is the power of the globalization strategy team.
Takeaways: Attendees will learn what it takes to be a globalization strategy team not just a localization team, and the strategies to getting very well connected to the business; how to drive enterprise-wide alignment for all functional groups from cradle to grave to enable a true cross-functional representation across products; and how to run much more than globalization strategy to influence global revenue.