Impact Sourcing Strategies and Partnerships: Applying Lessons from Indian Success to New Markets

Track: Global Business | A9 |   Everyone |
Wednesday, March 9, 2022, 5:30am – 6:15am
Held in: Jujama
Chris Genteel - Google 
Jaime Punishill - Lionbridge 
David Wishon - Lionbridge

Impact sourcing is an increasingly valuable offering from language service providers (LSPs). Lionbridge’s broad reach and localization expertise have supported Google in recent months as both companies have sought to outsource in a socially responsible manner. Success building solutions for staffing in India are now the foundation for African markets, where in 2020 the IFC predicted a $180 billion of internet-based economic growth over five years. Digital infrastructure investments will allow more potential workers to benefit from this outsourcing. To maximize impact, LSPs, clients, and nonprofits should offer career development paths to new employees.

Takeaways: Attendees will see a successful model for assisting economically disadvantaged workers in India and how that concept can apply to other markets, including those in Africa, to accelerate growth in a socially responsible manner.