Implementing Automated Translation at Unprecedented Scale

Track: Multilingual AI | TA3 |   Everyone |
Wednesday, June 7, 2023, 3:00pm – 3:45pm
Held in: Live 4-5
Alex Coope - ServiceNow 
Elitza Dublewa-Servatius - Coca-Cola Europacific Partners
Moderator: Bert Esselink

This panel discussion will focus on how Coca-Cola Europacific Partners (CCEP) moved from a human, outsourced translation process to a machine translation (MT) first model across the company. They will explain how thousands of users were onboarded within a few months, how integrations with its key enterprise platform, ServiceNow, impacted the success, and how CCEP managed to drastically reduce translation costs. The session will conclude with a look into planned and future initiatives at CCEP and its global and multilingual use of ServiceNow.

Takeaways: Attendees will learn how MT can meet stakeholder requirements better than human translation; understand how to get user buy-in and senior management attention in a global organization; and hear how translation processes are best supported by and integrated in an enterprise platform like ServiceNow.