Include Customer Voice in your Globalization Strategy

Track: Global Business | GB1 |
Wednesday, November 2, 2022, 9:00am – 9:45am
Held in: Monterey/Carmel
Lyena Solomon - ServiceNow
Host: Maria Gabriela Morales

Every company produces a product intended to be used by a specific audience. Product functionality is created based on what that company thinks that audience needs. Few companies have ways to compare their understanding with that of their customers. Customers cannot tell you — otherwise they would have solved the challenge already. How do you know that your product is what the customers need? Does your user experience delight all your audiences?

Takeaways: Attendees will learn to solve the right problem by a series of steps: Define the customer challenge, seize the opportunity, and create a business proposal; collect the right data, focus on international user experience, present the proposal to the right audience, set the right key performance indicators, get buy-in from the execution team, and plan out logistics; connect the dots in globalization organization to focus on the right outcomes that eventually solve the initial problem you defined.