Indian Languages Market: The Complex Script

Track: Localization for Asia | LA3 |
Wednesday, February 27, 2019, 2:45pm – 3:45pm
Held in: Penang
Presenter:
Senthil Nathan - Langscape Language Solutions
Host: Mayank Dutt

Understanding the Indian languages market is key to entering into the second largest market in Asia, next only to China. But unlike China, India is a multilingual country in a continental scale. In this session we will share our 20+ years of experience so you can learn how to manage a successful Indian entry that requires you to address over ten languages at one go.

Takeaways:  Attendees will get an understanding of the complex Indian market; how to prioritize within Indian languages; and how to manage Indian translators.