India’s Digital Boom — Success in Indian Language Localization

Track: Localization for Asia | LA11 |
Thursday, January 28, 2021, 11:00am – 11:30am
Held in: Stream 3
Puneet Chandra - Welocalize 
Rahul Koul - Zensciences 
Arun Muttreja
Moderator: Brennan Smith

500 million Indians are now connected to the internet and it’s estimated the figure could leap to 850 million by 2025. For globally minded businesses, expanding into India is no longer a question of if, but when. In this panel discussion we will highlight some of the key considerations for expanding into India and how to drive multilingual content strategies into this economically expanding region. With Hindi and English, India’s two official languages accounting for only 50% of the country’s population, global brands need to consider all Indian languages and cultures. We will give insight into the opportunities and pitfalls for localization and expansion into India.

Takeaways: Attendees will hear about the economic potential in India, including the digital marketing opportunity and the impact of Covid-19; what the best customer experience is; consideration of different strategic approaches: English and/or Hindu-only approach vs. local language; and the state of the language services industry in India — education, supply and training of locally-based talent.