Walking in the shoes of customers matters for language service providers (LSPs)! Leaning in their business is therefore paramount in the digital age. It enables LSPs to become more than translation vendors, deepen relationships and tap into unexpected opportunities. This should be achieved by fostering awareness, speaking the same language and creating more value along the way. Beyond robust business processes and collaboration, client stakeholders need to focus on adding value and increasing effectiveness in their global expansion, acceleration and transformation efforts. In this session we will cover touchpoints where customers and LSPs should meet to create a mutually profitable and elevating framework.