International Copywriting, Transcreation and Marketing: New Thinking for an Agile World

Track: Content Management | CM7 |
Friday, June 16, 2017, 2:15pm – 3:15pm
Held in: Room H3
Fernando Blasi - Alpha CRC 
Gytha Lodge - Alpha CRC
Host: Scott Abel

How do you hit on the golden triangle of the most creative, quickest and most accurate translation? In this nonstandard presentation, we will outline a new and very different process for the creation of creative content. From the creation of fresh copy; through transcreation for multiple cultures; and onto dissemination via targeted marketing, this is a value-driven presentation based around a connective, agile set-up. You’ll never look at translation in the same way again.

Takeaways: Attendees will learn about a new process for taking creative content into new geographies; ideal workflows for content creation and transcreation; and a strategy for multilingual marketing and SEO.