International Copywriting, Transcreation and Marketing: New Thinking for an Agile World

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The corona virus pandemic is weighing on us all now – personally and professionally. The LocWorld team is well and we hope you are, also.
Regarding LocWorld42 in Berlin, we are in negotiations with our conference venue, the InterContinental Berlin, and are forced to wait for further developments in Germany before we can make a definitive announcement. Meanwhile, we are investigating opportunities for a virtual and safely-distant way to get together, network and learn. We promise to let you know more as soon as we can. We ask for your patience and understanding.
International Copywriting, Transcreation and Marketing: New Thinking for an Agile World
Track: Content Management | CM7 |
Friday, June 16, 2017, 2:15pm – 3:15pm
Held in: Room H3
Presenters:
Fernando Blasi - Alpha 
Gytha Lodge - Alpha
Host: Scott Abel

How do you hit on the golden triangle of the most creative, quickest and most accurate translation? In this nonstandard presentation, we will outline a new and very different process for the creation of creative content. From the creation of fresh copy; through transcreation for multiple cultures; and onto dissemination via targeted marketing, this is a value-driven presentation based around a connective, agile set-up. You’ll never look at translation in the same way again.

Takeaways: Attendees will learn about a new process for taking creative content into new geographies; ideal workflows for content creation and transcreation; and a strategy for multilingual marketing and SEO.