Finding product feature bugs in the critical path isn’t a game changer anymore. The world is moving toward buying an experience over buying just a product. This is truer when it comes to mobile apps where the interaction level of a user is much higher compared to a desktop or a mobile product. Adobe is committed to delivering an intuitive experience along with a high-quality product. They are an international company serving international customers. In this session, we will talk about the importance of introducing customer experience and what small steps Adobe has been taking to build international customer experience advocates within.
Takeaways: Attendees will hear the importance of customer experience and how employees can become customer advocates.