How Intrapreneurs Are Building an Enterprise Content Framework at NetApp

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
How Intrapreneurs Are Building an Enterprise Content Framework at NetApp
Track: Content Management | CM1 |
Thursday, November 2, 2017, 9:00am – 9:45am
Held in: Mission City Meeting Room 1
Presenter:
Anna Schlegel - NetApp
Host: Scott Abel

One company, dozens of websites, a variety of information systems, different understanding of what good content means, different vice presidents and 150 countries to please… In this case study, attendees will get a peek behind the curtain to see how NetApp has organized itself to align previously siloed writers, systems and globalization professionals with a content strategy designed to transform how customers consume content. Attendees will learn how metrics, taxonomies, localization, authoring, automation, search engines, branding, modularity and a bunch of intrapreneurs are getting organized to rock this. If they are doing it, so can you…attend this session to learn how.