Is Your Multilingual Content Performing? If Not, Here’s Why

Track: Global Business | GB3 |   Intermediate |
Wednesday, November 2, 2022, 3:00pm – 3:45pm
Held in: Monterey/Carmel
Presenters:
Hinde Lamrani - Acolad 
Sarah Sanders - TechSmith
Host: Donna Parrish

Localizing content that’s designed to engage and convert tends to produce content that falls short of its goals. Local consumers know when content has not been created for them. This affects their engagement, and subsequently your return on investment (ROI). Through a detailed case study, we will demonstrate how in-country content creation as an alternative to localization for such content provides digital content groups significantly higher ROI and allows your brand to stand out in global markets.

Takeaways: Attendees will learn how content creation differs from localization; why created content performs better than localized content; and when to apply content creation as opposed to localization.