I’ve Entered a New (African) Market and This Is What I Learned
Track: Global Business | A4 | Everyone |
Tuesday, March 8, 2022, 2:45pm – 3:30pm
Held in: Jujama
Ugorji Nnanna - Babelos
Jessica Rathke - FluentSales
Moderator: Ágnes Gazsó
So, you are considering entering a new market. This is an exciting journey, make sure you prepare well for the ride! Is your goal clearly defined? What research have you conducted? What is your entry point, and do you already have some local partners to support you? These are just a few aspects to work on prior to any strategic business expansion, regardless of your target country or counties. If your mind is made up to set foot on African ground, you must be aware of both the cultural commonalities and differences to create a success story.
Takeaways: Attendees will learn about business operations essentials to enter any new market; cultural commonalities and differences that affect expansion in Africa; and the nuances and complexities of Africa.