I’ve Entered a New (African) Market and This Is What I Learned

Track: Global Business | A4 |   Everyone |
Tuesday, March 8, 2022, 5:45am – 6:30am
Held in: Jujama
Ugorji Nnanna - Babelos, Ltd. 
Jessica Rathke - FluentSales 
Sharon Tabraham - ST Communications
Moderator: Ágnes Gazsó

So, you are considering entering a new market. This is an exciting journey, make sure you prepare well for the ride! Is your goal clearly defined? What research have you conducted? What is your entry point, and do you already have some local partners to support you? These are just a few aspects to work on prior to any strategic business expansion, regardless of your target country or counties. If your mind is made up to set foot on African ground, you must be aware of both the cultural commonalities and differences to create a success story.

Takeaways: Attendees will learn about business operations essentials to enter any new market; cultural commonalities and differences that affect expansion in Africa; and the nuances and complexities of Africa.