Key Strategy Takeaways from the Globalization Strategy Playbook: A Conversation

Track: Global Business | GB5 |   Everyone |
Wednesday, July 13, 2022, 1:00am – 1:45am
Held in: Bellevue
Presenters:
Melissa Biggs - Locale Solutions 
Karen Combe - Localization Institute

The new localization industry publication of Globalization Strategy Playbook presents many best practices and full global ecosystem thinking for international enterprises. Authored by seasoned global and localization leaders, Globalization Strategy Playbook is the first work of its kind to provide both strategic globalization direction and examples for the enterprise buyer market. This session will be an interactive conversation with selected authors of Globalization Strategy Playbook. Our panelists will focus on overall global strategy concepts and stakeholder engagement. Attendees are highly encouraged to link to and read the Globalization Strategy Playbook prior to the session.

Takeaways: Attendees will learn about key techniques for success in building a solid enterprise-level global operational and business foundation.