Designing Engaging Experiences for #TikTokBrains

Track: Keynote | K1 |   Everyone |
Wednesday, November 2, 2022, 11:00am – 12:00pm
Held in: Pine/Cedar
Brian Solis -

Before COVID (BC), mobile was already disrupting how people connect with companies and their services and content. During disruption, digital adoption not only accelerated, the effects on digital in how people behave, communicate, and make decisions also accelerated. Digital anthropologist, futurist, and the award-winning author of LifeSCALE: How to Live a More Creative, Productive, and Happy Life, will share exactly what’s different with “Generation-Novel,” the new cross-demographic customers who are digital- and mobile-first, and how to connect with them more.