Latest in Localization Technology and Machine Learning in the Enterprise Localization Workflow: A Pinterest Case Study
Track: Advanced Localization Management | AL3 |
Wednesday, October 11, 2023, 3:00pm – 3:45pm
Held in: Cedar/Pine, 2nd Floor
Olga Beregovaya - Smartling
Francesca Di Marco - Pinterest
Host: Sheriff Issaka
While the localization industry is focusing on large language models (LLMs) as the latest breakthrough in AI, we must remember there are multiple other innovation avenues in translation management platforms, as they apply to natural language processing, handling complex file formats, workflows, project management, and reporting, and most importantly, delivering the best translator (human-in-the-loop) experience. With Pinterest, we will walk you through the global content transformation journey and discuss both existing technologies and opportunities at every step. From source content analysis to post-publishing performance assessment, we’ll look at business impact and KPI tracking.
Takeaways: This joint technology supplier-buyer talk presents a real-life client implementation of various aspects of state-of-the-art translation technology in the end-to-end global content production scenario by one of the most popular social media and sharing platforms – Pinterest. This talk will identify successes and opportunities for improvement.