Leveraging the Strength of the Globe to Succeed in Global Markets

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The corona virus pandemic is weighing on us all now – personally and professionally. The LocWorld team is well and we hope you are, also.
Regarding LocWorld42 in Berlin, we are in negotiations with our conference venue, the InterContinental Berlin, and are forced to wait for further developments in Germany before we can make a definitive announcement. Meanwhile, we are investigating opportunities for a virtual and safely-distant way to get together, network and learn. We promise to let you know more as soon as we can. We ask for your patience and understanding.
Leveraging the Strength of the Globe to Succeed in Global Markets
Track: Advanced Localization Management | AL8 |
Thursday, February 28, 2019, 3:45pm – 4:30pm
Held in: Kelantan
Presenter:
Ben Cornelius - Cornelius Communications
Host: Morgan Gallup Zhu

In 1990 Ben Cornelius called a supplier in China to discuss business, then began buying materials direct. That was the first time he used the Chinese skills learned in the Navy for business. A decade later he had teams in China, India and Romania working in harmony to reach the goals of a multinational enterprise. By the following decade his organizations spanned six continents, and he was the only American on the US team. As a huge enterprise, he had the reach to save time. Even the smallest companies today can have a global reach when they set their sights beyond the horizon.

Takeaways: Attendees will learn that even small companies can take small steps to gain big rewards. If you are asking people around the world to buy in to your product, service or idea, then you are asking to change the world. You need to participate with the world to change it.