Leveraging Translation Technology to Close the Multilingual Support Gap

Track: Global Strategy | GS5 |   Everyone |
Thursday, June 8, 2023, 9:30am – 10:00am
Held in: High Live 2
Presenters:
Maribel Rodriguez Molina - Language I/O 
Tommaso Rossi - Expedia Group
Host: Julia Cassidy

Global customers are increasingly expecting brands to provide support in their native language. For organizations whose customer service team faces the challenge of supporting large numbers of travelers and partners across the globe in multiple languages, this presents the challenge of delivering quality, in-language support in a timely, efficient, and cost-effective manner. In this session, we’ll cover how our company leverages real-time translation technology to provide high-quality customer support across dozens of languages, as well as tips and considerations for organizations to keep in mind when using translation technology.

Takeaways: Attendees will receive benefits and considerations of using translation technology to provide scale-up multilingual customer support, and learn the steps to take when implementing translation technology.