Data from independent market research firm Common Sense Advisory (CSA Research) finds that language service providers (LSPs) that embrace machine translation (MT) as part of their strategic plan grow at 3.5 times the rate of those that take a more conservative approach. At the same time, many LSPs are worried about how MT will affect their ability to meet customers’ quality expectations. Can LSPs use MT to meet client demands for faster turnaround times and lower rates at the same time they deliver on quality metrics? In this research-based session, we will address the strategic potential of MT and how LSPs of all sizes can use it to deliver what their customers need.
Machine Translation Enables LSP Growth