Localization Beyond Words

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We are monitoring the COVID-19 situation with concern for the well-being of all our LocWorld network. We plan to hold LocWorld42 Berlin and hope to see you there. Should your conference plans be impacted by travel restrictions, illness or health concerns, please rest assured that your registration fee will be fully refunded.
Localization Beyond Words
Track: Data | DA8 |   Everyone |
Friday, November 8, 2019, 3:00pm – 3:45pm
Held in: Gold
Presenter:
Pedro Gomez - Microsoft
Host: Katie Botkin

The value of our profession is shifting from translating words to building and maintaining locally relevant experiences that drive continued audience engagement. These experiences include translated components but need a different approach to resonate with users in different markets. Using the Microsoft News as an example, we will discuss the challenges and opportunities of preparing 57 locally relevant versions of the product in a scalable, efficient and economical fashion.

Takeaways: Attendees will hear about inspiration: a new way of generating value for organizations and customers; data: relevant examples of localization activities where UI translation is the not the main driver; and prizes: we will include a live quiz show as part of the presentation. Come, learn and compete!